Background

Kard is a rewards-as-a-service platform that helps banks, fintechs, and card issuers build unique and customizable loyalty programs. Through partnerships with banks and card issuers, Kard provides merchants and advertisers access to hard-to-reach Gen Z and Millennial audiences, driving brand spending.

For this campaign, Kard leveraged Banyan's SKU-data infrastructure platform and retail merchant partner relationship to deliver more targeted and effective card-linked offers to new and lapsed shoppers through Kard's dozens of bank and fintech partners.

‍Goals

• Target new-to-retailer shoppers and lapsed shoppers
• Reward in-store spend
• Avoid rewarding restricted and/or margin-sensitive category purchases such as alcohol, tobacco, gift cards, prescription drugs.

‍Results

• The high earn rate with exclusions for select sensitive items delivered 14x gross Return on Ad Spend (campaign benchmark target ROAS of 4x)
• Healthy engagement of harder-to-reach younger generation adults 
• Improved campaign profitability by excluding margin-sensitive items

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“This SKU-data powered offer is an example of how our Kard platform is empowering top merchants to deliver high-value rewards to consumers, and giving them the data they need to tailor offers and target even more effectively.” --- Ben Mackinnon, Founder & CEO of Kard