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5 Tips for Involving Your Team in Social Media

In healthcare practices, social media should be a team sport because everyone in the office has the ability to form and celebrate healthy patient relationships. Here are five tips for engaging all of your team members in creating a steady stream of fresh social media posts and better your healthcare marketing:

I Love My Job sign being held by a new Office Manager for a Dental Office
  • Spotlight Staff Members Spotlight a staff member by sharing a photo of them, along with a brief introduction in the caption, on your social channels.
  • Baby Photos Share baby photos of your staff members and have patients guess who they are.
  • Incentives Reward staff members who take the most patient photos with gift certificates, movie passes or even an extra day of Paid Time Off (PTO).
  • Throwback Thursdays Feature vintage photos of your doctors, staff members or office decor.
  • Live Streaming Share live streaming videos of doctor or staff members on Facebook or Instagram. Don’t include patients in live streaming unless they’ve first signed a HIPAA-release.

Implement these recommendations to win as a team on social media.

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