Just a decade ago, most small businesses didn’t pay much attention to social media. Now, creating likable content is a big deal on Facebook and other social channels.
Sure, exceptional service matters most. But online engagement has taken on new significance.
Hey, it’s the digital age.
So, what’s the bottom line? Studies suggest that increasing your online presence through blogging and social media can increase new leads by 55 percent.
You know you need content that will get your social pages more likes. The challenge is knowing what to create.
Here are five ideas for likable content that will boost your online visibility and build greater trust with your followers.
Proven Formulas for Likable Content
I. Expert Knowledge
Think about all the self-help and other video tutorials floating around on YouTube. Chances are, you’ve viewed one—or several—of these in the past.
What about your own team’s expertise? If you’re in healthcare, you can share a lot of common-sense wellness tips.
Why not video a special health tip of the week (or month) to share with your followers?
Regardless of your industry, you are knowledgeable about something.
For example, here’s a quick tip we shared recently on Banyan’s Facebook page:
Are you fully utilizing the Banyan App?Here is an app tip from Banyan!#BanyanSocial #SocialMediaMarketing #GoogleMyBusiness
Posted by Banyan on Wednesday, December 12, 2018
Bottom line? Share valuable knowledge with your followers. They’ll appreciate your expertise.
II. Frequently Asked Questions
Adding a FAQ page to your website will not only address common questions but make your patients or customers feel like you are responsive to their concerns.
A FAQ page can also increase your web traffic as search engines send potential patients with those same questions to your site for answers.
Why not video an excerpt from your FAQ to post on social media? We all know that video is the ultimate ‘likable content.’
Case in point: After hearing the question, “How should I brush my baby’s teeth?” a dentist decides to video the answer.
Video Credit: Dr. Aaron D. Johnson, The Smile Center
A little humor can also factor into your FAQ.
Maybe customers always ask where the restrooms are at your business. Create a fun video tour that answers this question in an unusual or humorous way.
Go beyond what your customers expect and you’ll stand out from the competition.
III. Success Stories
As we’ve mentioned before, sharing photos and videos of actual customers is by far the best way to engage your followers on social media.
By hearing from people just like them, future customers can imagine getting the same great treatment when they visit you.
Banyan clients know how easy it can be to text a review request to patients or customers while they’re still on site. From there, a Google review or Facebook recommendation is just a click away.
But video reviews are even better on social media. Did a patient or customer give a glowing review? Feature them on video at their next visit. Win-win!
Video testimonials can also be gold on your website.
What about sharing funny memes that relate to your customers’ interests and your industry? No-brainer.
While it’s true that not everyone has the same sense of humor, some topics are universally appealing:
- Silly animals
- Cute kids
- Happily surprised customers
- Industry-specific comics and memes
- Spoofs, lip-synching, spontaneous dance contests
NOTE: Try to avoid random posts that don’t match your social strategy and marketing goals. But humor is virtually always appreciated.
Consider posting a humorous GIF once a week when most of your customers are likely to be online (remember to include an engaging caption).
It should go without saying that an offensive attempt at humor can have a negative effect on your image, so always run ideas by other team members before clicking the “post” button.
V. Inspiration and Motivation
Motivational quotes and inspirational stories are some of the most shared content on social media.
Even better, once followers start liking your inspirational meme or quote, you can take it even further by investing a few dollars towards a Facebook boost.
If you play your cards right, a timely quote with your logo can get your name in front of thousands.
Likewise, a customer’s or staff member’s uplifting story will make people feel good about your business and show that you care about the individual.
Now that you have some great content ideas, it’s important to post regularly. A website with 200 or more social media posts will generate five times the leads than those with just a handful of posts.
Every step you take toward more likable content helps generate more online visibility for your business.
Need more social media tips? Sign up for Banyan’s Social Assistant. It’s free!