Ever boosted a Facebook post? If so, you already know the basics of setting up a Facebook audience.
However, if you’re a newbie when it comes to creating audiences, this article is for you.
Before we get into creating your Facebook audience, let’s briefly discuss Facebook advertising.
Understand How Facebook Ads Work
Admittedly, Facebook has experienced some challenges recently.
But according to AdEspresso, Facebook is still the most effective advertising platform on social media, preferred by over 95 percent of social marketers.
For one thing, Facebook advertising is much cheaper than pay-per-click. Facebook ads are also easier to manage.
Types of Facebook Ads
Before you create an audience, check out AdEspresso’s big list of Facebook ads:
- Link Click – Promotes your website and send leads to a blog or landing page.
- Video – Similar to a link click ad, only with a video instead of an image.
- Boosted Post – Amplifies the reach of your most engaging posts (see below).
- Carousel – Allows for multiple images or videos, links, and CTAs within one ad.
- Dynamic Product – Automatically retargets product descriptions to your ideal audience.
- Facebook Lead – Lets leads sign up or download your information right from Facebook.
- Canvas – Similar to a dynamic product ad, but for mobile only (with faster load time).
Video Source: Mr. Porter Sport (Vimeo)
- Collection – Prompts more visual discovery and product browsing within one ad.
- Page Like – Helps increase immediate likes of your Page.
- Page Post Photo – Offers the most visual space for showcasing gorgeous photos.
- Page Post Video – Same as above, but with a video.
- Mobile App – Lets mobile users immediately go to the App Store to download your app.
- Desktop App – Drives traffic to your Facebook app (for desktop users).
- Instagram Mobile App – Allows you to advertise your mobile app right on Instagram.
- Event – Boosts your event with an ad directed to your local audience.
- Offer Claim – Attracts users via a coupon or discount, redeemable at your location.
- Local Awareness – Reaches those who are currently in the area near you.
Feeling overwhelmed by your choices? Don’t worry.
This blog post will focus on the easiest task: creating an audience for a boosted post.
Start with a Saved Facebook Audience
Basically, Facebook has three audience types (more on that later).
Of those audiences, a Saved Audience is the easiest to set up and use right away on Facebook.
What’s a Saved Audience?
Whenever you boost a post, Facebook asks you to define your audience by age, gender, location, interests, income, and so on.
That’s a Saved Audience. And here’s how to create one.
Steps to Follow
First, click the Ad Center tab (via Facebook Ads Manager or Business Manager):
Then, click on Audiences in the left sidebar. You should see the following screen:
Click the Create Audience button (shown above). Now you’re ready to enter more details about your audience.
In the next screen, you’ll create a name for your audience (e.g., Baby Boomers) and fill in other details like age and gender.
As you scroll down, click the locations field to see this map:
Next, narrow your location by clicking the map (or, simply type a location just above the map).
You can also add multiple locations, as desired.
At this point, you’re ready to choose audience interests, behaviors, or demographics:
You can also see additional categories, based on the interests you list.
For example, we targeted empty nesters and those interested in travel and preventative healthcare.
Based on that information, Facebook suggested health/wellness, tourism, retirement age, vacations, and other categories.
As a rule, try to narrow your audience without going too far. You’ll need a decent sample size to widen your Facebook reach.
Consider Other Facebook Audiences
As we mentioned earlier, Saved Audiences are the easiest audiences to create on Facebook—but here are two more you should know about.
With a Saved Audience, you already have a lot of helpful information at hand.
However, what if you could target your website visitors, lifetime-value customers, and others who are already part of your target audience?
Basically, a Custom Audience gives you another way to reach those already interested in your services and products.
Marketing guru Neil Patel outlines how to create a custom audience on Facebook.
With a Lookalike Audience, you can reach those who resemble your current customer base. Which means more conversions.
Basically, a Lookalike Audience helps you target only those who will show the greatest interest in your offer.
Once you’ve learned how to set up a custom audience on Facebook, you’re ready to create a lookalike audience.
Businesses have to be more creative than ever online.
That means sharing content with an audience that wants to see it. But first, you have to create that audience.
If you’re new to Facebook advertising, start with a Saved Audience, as shown.
Then, you’ll be ready to boost your most popular posts and create effective ad campaigns.
Ready to get started? Your perfect audience awaits!