‘Tis the season to be busy. Between holiday parties and family time, dental care is the last thing on your patient’s minds. Busy patients can lead to more missed appointments and empty office schedules. At this time of year, it’s especially important to engage with your patients. A little effort now can bring great returns for the new year.
Here are 10 ways to engage with your patients over the holidays:
1. Send greeting cards or emails
A holiday greeting from you not only helps your patients feel like part of a community, but gives them a gentle reminder to consider their care needs.
2. Give healthy tips for holiday care
Help keep your patients’ holidays merry and healthy by posting tips on social media for taking good care of your teeth over the holidays by avoiding the wrong treats or focus on a service like teeth whitening. Be as creative as you’d like. At the bottom, include an invitation to request an appointment.
3. Create interactive Holiday posts
A Christmas advent or New Year’s countdown can keep your office in the thoughts of your patients. Each day you can post tips for a bright smile.This is sure to be a fun way to keep in touch with patients over the holiday season.
4. Send a “Use it or lose it” reminder
Encourage patients to take advantage of flex spending insurance dollars or an already met deductible by scheduling appointments before the year ends.
5. Make a gift list
Offer your patients a list of dental inspired gifts like whitening strips or electric toothbrushes. They make great stocking stuffers! Be sure to include items for sale at your office.
6. Invite donations to charity
Help spread the holiday cheer by partnering with a local food bank or organization providing holiday gifts for the needy. Or, collect monetary donations for organizations like the American Red Cross, Smiles without Borders, or Good Mouth. Share goals and updates with your social media followers.
7. Host a holiday themed photo contest
Ask your patients to post photos of holiday smiles or travels to your social media sites. This will create a sense of community as you and your followers track to see how far a smile can go.
8. Holiday decorations
Give your office the holiday spirit with festive decorations. Consider your patient’s demographics and go classic or fun. Get your patients in on the fun with a coloring page, paper snowflake, or gingerbread contest.
9. Hold a holiday party
Host a patient appreciation day complete with hot cocoa, entertainment like a holiday movie, and, of course, a visit from the big elf himself, Santa.
10.Encourage starting the new year with a new appointment
With each new year comes reflection and motivation. Help your patients forge a strong new beginning by making good dental care a priority. Starting good habits now, means a happier, healthier smile to come.
Avoid a solitary holiday by using these tips to keep patients engaged over the holidays. A little effort now can build a bright new year for your patients and your practice!