Now it’s time to turn the spotlight on your customers.
Customer Videos—For the Win
As you probably know, the first rule of engaging social content is to post with your customers’ interests in mind. What do they want to see?
HINT: Feature customers in a video—and you better believe they’ll share that video with all their friends.
We could also rephrase the question and ask what your customers don’t want to see.
HINT: Too many promotional posts can get old fast.
Want a lot more Facebook shares? Then make your customers the stars of the show! Just as you did with your boss and co-workers, ask simple questions that don’t take lots of time and thought to answer.
Social Media Experts Say …
You’re always looking for new customers. So why not let your current customers help spread the word?
According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. As you feature customers in your Facebook videos, you’ll tap into an audience that already loves video content.
You can also expect a higher-than-average number of shares.
“Social video generates 1200% more shares than text and images combined.” – WordStream
By posting original video content directly on your Facebook page, you’ll see ten times the reach of a YouTube link copied and pasted into a post.
While we were visiting one of our Banyan clients, we decided to try out our own “video the customer” approach:
How to Do It
Look through the names of those who’ll visit your offices today. Or, send coupons to your best customers and single them out for an impromptu interview when they come in. Ask if they’d be okay responding to a short question on video.
If you’re a medical practice, try this approach just after check-in or at the end of the appointment. In-between ‘lag time’ also works—just use your best judgment.
“Tell us about your last vacation. What did you do? How did you relax?”
“Quick! Show us your craziest, silliest face!”
“What was your greatest birthday ever?”
“Tell us a story about when you got in trouble as a kid.”
“If you had $10,000, what would you spend it on?”
“When you were little, what were you afraid of?”
“What’s your favorite TV show? Why do you like it?”
“How do you reward yourself for doing something hard?”
“What is your favorite food and why?”
“Tell us about the best part of your week so far.”
If you are engaging and friendly when you ask a customer to answer a quick question on video, you’ll put them at ease from the start. Then, let them know as soon as you post the video.
Pro Tip: Consider investing in a few inexpensive props (toy microphone, emoji signs, comic glasses, funny hats, etc.) to help break the ice and provide a relaxed atmosphere when you video your customer.
BONUS Video Idea
Want to make a bigger splash with a customer video?
Pick a milestone (100th patient or visitor this month, a customer wearing the most colorful shirt, etc.) and get ready to surprise your intended honoree LIVE on video! Here’s how it might play out:
- Ready the camera – Make sure your camera is ready to go live as your honoree comes in the door.
- Balloons & gift card – Have a big bouquet of balloons (or some other colorful display) and gift card in hand.
- Make some noise – Hold up congratulatory signs, whoop it up as a team—and get the whole thing on film!
As you can see, engaging videos don’t have to be difficult to make. Use any of our ideas from previous blog posts to boost your social engagement, build a greater following online, and show your customers how much they mean to you.
P.S. We give you permission to have way too much fun with your customers.
Have you ever posted customer or patient videos on social media? Tag us @banyansocial so we can cheer you (and them) on!