By now, you may have heard about Google’s latest version of its Google My Business app, which promises to give Facebook a run for its money in the social media space.
What’s behind the GMB change?
This anticipated update came about for several reasons. In short, Google paid attention to feedback from local businesses and took a hard look at user engagement on Google My Business.
As a result, the updated version of GMB starts to look a lot more like a social engagement platform for small businesses and consumers.
P.S. You can read more about Google My Business updates here.
What’s New in Google My Business?
If you’ve been following Google with any regularity, you probably already know about the new ‘follow’ button in Google Maps.
Similar to Facebook, GMB’s ‘follow’ button makes it easy for customers to follow your business updates, promotions, and news via your GMB listing.
“(This move makes) Google’s business profiles more of a direct competitor with Facebook Pages.” – Sarah Perez, TechCrunch
What other new features can you expect?
For one thing, the GMB customer tab makes it even easier to track reviews and respond to customer input. The updated GMB will also notify you whenever you receive a new business connection.
But wait, there’s more to the Google My Business update
Along with the features discussed above, Google has included a new posting tool that helps you create and publish content directly to your business page.
Right now, your GMB listing probably shows a photo of your business and a few other related photos. But with the new Posts tab, you can upload photos and content directly to your business profile.
Even better, you can change out and refresh content so your listing is always relevant and engaging to customers.
Let’s say you want to advertise a new sales promotion for your business. Or, maybe you want to create some buzz about an upcoming event.
Just use the Posts tab to publish new content and visuals. Boom.
Guess what? You can also use the Posts tab to view performance insights on any post(s).
Can I Post to GMB from the Banyan App?
If you use the Banyan Social app, you probably know that you can already share a photo to Google My Business. Here’s how:
- Connect/authenticate your GMB page to your Banyan account (via the Banyan web app).
- Post a photo to GMB directly from the Banyan mobile app.
- Log in to your GMB page to customize your photo and write a GMB post.
In upcoming days, it will be even easier to connect to GMB from the Banyan app. Keep watching the Banyan newsletter and blog for details.