Announcement comes as Company Continues to Scale.
SILICON SLOPES, Utah, July 27, 2017 /PRNewswire/ — Go Banyan, Inc. (Banyan), a patient engagement SaaS platform provider, today announced that it has appointed Carine Clark as president and CEO. Under Clark’s leadership, the company will continue to expand beyond its origins in the dental industry to serve adjacent healthcare verticals. Before joining Banyan, Clark was president and CEO at MaritzCX, a global customer experience (CX) software and services company where she was named the EY Entrepreneur of the Year 2016 Award Winner in the Utah Region.
“We are thrilled to have Carine join Banyan as our new CEO,” said Brandon Andra, co-founder and chief revenue officer. “Carine is one of Utah’s most respected executives. She has a consistent track record of helping growth companies—like Symantec and MaritzCx—scale their success. No one does a better job of blending entrepreneurship with enterprise-level leadership than Carine.”
Banyan was founded in November 2013 and was first to market with a HIPAA-compliant social media consent app, allowing healthcare practitioners to enlist patients in word-of-mouth marketing online. Since then, Banyan has expanded its offerings to include a real-time reviews platform, personalized websites and an automated practice listing service. These services work together to “social proof” practices so that new patients can find and select quality practices online by seeing if they treat patients well. Now counting thousands of dental practices as clients across the U.S., Banyan is expanding into other elective healthcare specialties that recognize the need to embrace social media and online reputation management.
“At this point in my career, I am very selective about where I invest my time,” said Carine Clark, Banyan’s new CEO. “Banyan’s purpose-driven approach resonates with me. I share Banyan’s commitment to making a difference by humanizing healthcare. We’re making an impact by helping doctors relate to their patients as people—and vice-versa—because trusted relationships ultimately improve patient outcomes, which helps practices grow profitably. I look forward to helping Banyan expand its reach and influence in a meaningful way.”
Business leaders in technology and healthcare industries applaud Carine’s appointment as Banyan’s new president and CEO. “I have the highest regard for Carine as a CEO and friend,” said Josh James, Domo founder and CEO. “Her tenure in the c-suite at tech companies both large and small is exactly what companies like Banyan need for healthy growth. Her strength and skill as a leader will help accelerate Banyan’s expansion. I couldn’t be more thrilled that she is at the helm of another Silicon Slopes company. Carine’s an incredible leader and asset to our community.”
In addition to Clark, Banyan has rounded out its executive team with several key hires and promotions, including Brandon Andra, chief revenue officer; Tim Hansen, vice president of operations and finance; Paul Jones, vice president of strategic initiatives; and Jed Morley, vice president of marketing.
“Banyan’s growth velocity has impressed us from the beginning,” said Ben Capell, a partner at Peterson Ventures, an investor in and board member of Banyan. “As the company matures, we welcome Carine and other new members of Banyan’s executive team as partners in solving an important market need.”
Banyan is a patient engagement company that helps medical practices grow by personalizing doctor-patient relationships through automated social media marketing, reviews, websites and practice listings. Banyan’s HIPAA-compliant social media consent app instantly posts patient photos to Facebook, Instagram and Twitter. Banyan’s review tool automates the review invitation and tracking process. Personalized websites establish the authenticity and caring culture of practices. And Banyan’s listing service provides accurate Name, Address and Phone information across 70+ web directories. In addition, Banyan provides success coaching that helps clients build strong brands, attract talent, strengthen SEO, increase web traffic, acquire new patients and improve retention.